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Marketing and growth of the cat and dog market

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The pandemic also impacted the growth of an increasingly visible sector: domestic animals. He reaction was immediate. Orders rose sharply, billing began to grow, and the number of shipments forced the logistics area to double shifts. The company was one of the winners of the pandemic: the business multiplied by three, compared to the pre-quarantine period. The “pets” category, which is what it is about, enjoyed a sales boom, especially for basic necessities. sanitary cloths (since people could not go out or adopted pets), sanitary stones (for cats) and collection bags (with the excuse of going out for a walk with the dog). In addition, the SME of national origin, given the evidence of closed borders, began the process of own production, an initiative that was not included in their plans. “Now, we supply ourselves with 40% of what we sell,” explains the businessman.

A report by the GFK agency on domestic animals ensures that more than 56% of the world population has at least one pet at home. Dogs are the most popular in Latin America, while France and Russia prefer cats. Argentina is not left out of this phenomenon, since a survey by CLAVES Competitive Information indicates that there would be about 15 million dogs and 6 million cats in a context of constant growth . In addition, Latin America is the region with the largest number of pet owners; 80% of the population has one in their care, according to Focus Market. In 2017, there were 670 million pets in the world, while by 2022 it is estimated that the figure will rise to 730 million.In turn, it is estimated that, from 2020 to 2025, the Pet Food industry will grow annually by 4.5%. “ During the pandemic, adoptions of dogs and cats increased exponentially, and along with it the awareness of each family about their care. There was an increase in the consumption of balanced food for pets” , confirms Juan Poitevin Lynch , Head of Institutional Marketing at Vitalcan .

on the rise In Argentina, according to the study by the consulting firm CLAVES. , the sector maintained the growth rate it had already had since 2018, favored by the restrictions of the pandemic “when many people adopted new pets and took great care of the ones they had. Likewise, primary production has been increasing in volume and it is estimated that it will increase by 15% ”, he highlights. The outlook for the coming years is that it will continue to rise at a rate of no less than 2% year-on-year.

“The confinement of so many months caused many people to adopt new pets and establish more permanent relationships with the ones they had. Face-to-face purchases were replaced by electronic commerce and sales on platforms, which had been increasing by double digits, increased from 100% to 300% depending on the chain in question”, highlights Nelson Pérez Alonso , from CLAVES. “In the Argentine market, in recent years there has been sustained growth in all types of food,” confirms Positiven Lynch. According to a report by Euromonitor Argentina , during 2021 the local market reached 656 thousand tons of food, exceeding the 642 thousand tons registered in 2020.

The industry not only supplies the local market, but also produces for other countries. “It is estimated that, in 2022, a record of exports will be reached, surpassing 2021 by far,” says the CLAVES report. Some issues appear as an obstacle, such as the difficulties to import inputs and withholdings (at 4.5%), which make it less competitive compared to Brazil, the main producer in the region.At the same time, Pérez Alonso indicates that “the climate is optimal and many companies are advancing in investments in infrastructure and technology. For 2022 and the following years, the probabilities of growth are high and the market does not have a visible ceiling. Online commerce will continue to grow, although at a slower rate than the two previous years, which will allow the logistics that this system requires to be improved”.

X-ray . When describing the consumer, the profile is varied. For Lynch,  he goes from 20 years onwards, and with a diverse socioeconomic level, but who in most cases seeks to feed their dogs or cats, with good quality products, that guarantee a full life”. This means that the market has no ceiling, since the demand comes from all social sectors.

On the other hand, if we talk about budgets, the cost of keeping a pet in Argentina (food, veterinary care, cleaning, beauty, and accessories) with only the essential products and services for basic care, ranges from $49,000 per year for the smallest breeds of dogs and $120,000 for the largest . “This value would be the basic one, without the additions such as walks, caregivers, daycare centers and medical insurance. In the case of cats, the annual cost is lower. You have to calculate between $35,000 and $70,500. If other items are incorporated, the expense rises ”, adds the survey of Keys. Lynch argues that the “number” is variable depending on the species. “In the case of dogs, if it were a medium-sized animal that enjoys basic services at least once a month, the average budget is about $10,638. Regarding cats, it amounts to $5,000 per month, which includes: premium balanced food (2 kilos), flea control, veterinarian, sanitary pebbles (4 kilos) ”, he explains. Cold numbers from an industry with a lot of feeling. After all, cat and dog things give life to a business that does not stop growing.

 

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HEALTH

Dog health care

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Having a pet in our home implies a series of liabilities related to its care and attention that we must be apprehensive of. A series of recommendations related to these aspects are detailed below

1. – CHOOSING THE PET AND appearance HOME

The first thing you have to ask yourself is if you’re willing to borrow a beast and if it suits you. To do this, you must be willing to devote part of your time to the new pet, be patient and persisting, partake part of your free time with the beast, and know how to act forcefully when faced with its possible geste
.

To achieve the most stylish possible concurrence with the canine, it’s essential to take into account the characteristics of each strain and give acceptable care during the first weeks.

The accessories that must be bought before the appearance of the new beast at home are a bed, a confluent and a toper, accessories similar as a leash and collar in the case of tykes, and a plastic pail for coprolite waste in the case of pussycats. You should also have a toiletry bag containing combs or skirmishes, wet wipes for drawing eyes and cognizance, and a nail clipper.

2. – FOOD

It’s veritably important to keep our faves that they eat a balanced diet that meets their energy requirements and provides acceptable nutrients.

immaculately, both for tykes and pussycats, is that they consume dry food, acclimated to each stage of growth and each need. They should noway consume raw food as these could be a source of parasitic conditions.

It’s accessible to help rotundity. A normal beast should have palpable caricatures and a sandglass shape when viewed from over. There are presently multitudinous marketable diets on request that can help us avoid rotundity.

During gravidity or lactation ages, whimpers and pussycats should be handed a high-end marketable food, especially during the last three or four weeks of gravidity and throughout lactation. The portion should also be increased, especially during lactation, at a rate of 1.5 times the quantum necessary for normal conservation during the first week, 2 times further in the alternate week, and up to 3 times further in the third week of lactation.

3. – HYGIENE

Bath Experts differ on the frequency with which cataracts should be performed. In general, this shouldn’t be lower than formerly a month. Some authors point out that it should be done when demanded, for illustration when the hair is dirty. Although pussycats tend to be less tolerant of bathing than tykes, it’s possible to make the alley cat accept it and get used to it. Special gels for faves are recommended.

Brushing The stylish way to maintain your hygiene without altering your skin is diurnal brushing.

cognizance They should be gutted with reek. There are specific products, that’re poured into the observance conduit and the area is overpraised, pacing latterly to drawing with reek.

Nails In tykes that don’t wear well, they must be cut, especially in the dewclaws. For pussycats, there are scratching accessories on the request so that pussycats keep their nails in perfect condition.

Dental check gently pressing the joint of the mouth with your fritters will make your cat open its mouth and therefore you can see the state of its teeth. Teeth clean themselves by biting dry food or smelling special toys. Tartar and bad breath must be treated by the warhorse.

4. – EDUCATION

tykes are social and hierarchical creatures this means that from puppies they need to know and assume their” place” in the family and outside of it( in the demesne, in the presence of nonnatives at home, in common places of passage similar to the veterinary clinic, in cousins’ homes, etc.)

There’s an abecedarian period in the development of geste
called the” sensitization period” which ranges from 3 to 10 weeks and during which the puppy dog must assimilate everything that happens in its terrain. The socialization of the beast makes them accept other creatures more, both of their own species and of others, and heroinism makes them able of facing the environmental stimulants that they will encounter throughout their lives.

We must educate them on some introductory rules of concurrence by learning veritably simple actions of obedience. To do this, you must say his name before giving him an order using a short expression. You should always work with positive mounts. For illustration, if he pulls on the leash, dock the distance and award him when he doesn’t pull, educate him to” sit”( sit) by gently pressing his hinder end and to make him lie down on the ground you can press him back down and pull his legs forward.

Undesirable actions similar to biting must also be corrected. To do this, hold the canine’s nib with one hand over and ply more or less force depending on the situation and the canine’s strain.

The language of pussycats is more complicated, although there are typical postures that observe their instincts and that are veritably easy to learn( hiding under commodity, stretching and yawning, hunting posture.). pussycats also have body language, an oral language that we must learn to know, and an instinct to mark by barring urine.

– SEXUAL CYCLE AND STERILIZATION

whimpers can have their first heat between 6 and 10 months of age. womanish pussycats can have several heats in a row and their cycles are told by environmental temperature and sun.

Vaginal bleeding is a normal circumstance in whimpers and occurs in the first phase of the cycle. This phase lasts 10 days on average but can vary between 3 days and 3 weeks. In this phase, the males are attracted, but the ladies aren’t yet open.

When a cat is in heat, she’s restless, goes from one place to another, slightly eats, rubs against the ground, and meows constantly. When the cat is ready to copulate she’ll copulate several times, generally with several other pussycats.

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HEALTH

What is leishmaniasis in dogs and its symptoms 2022

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Canine leishmaniasis is a disease caused by a parasite of the genus Leishmania. It is a zoonosis since it affects man and many animals, including dogs. To be transmitted, it needs the presence of an insect called a sandfly. This disease is worldwide in distribution and mainly affects countries in Central America, South America, Asia, and the Mediterranean basin.

The sandfly requires special climatic conditions for its survival, such as moderate humidity, temperature between 15 to 20ºC, protection from direct sunlight, and access to organic matter. For these reasons, the time of greatest presence of sandflies, and therefore the greatest risk of infection, is from April to October approximately.

Symptoms of canine leishmaniasis
The canine species is the main one affected by this disease, so its treatment and control are fundamental elements for public health. The symptoms that can appear are highly variable, but it should be noted that they usually do not all appear at the same time:

General disorders such as weight loss, decay, enlarged lymph nodes, muscle atrophy, nosebleeds, excessive nail growth, and the appearance of aging on the face…
Skin lesions: hair loss around the eyes, mouth, and muzzle, which gives an appearance known as a “clown face”, ulcers, irritations…
Kidney lesions can lead to kidney failure.
Joint injuries can cause lameness.
Eye injuries: conjunctivitis, corneal lesions…
Diagnosis and treatment of leishmaniasis
First of all, it is based on the symptoms, which can lead the veterinarian to suspect the disease, but the definitive diagnosis can only be made through laboratory tests, serology tests, or bone marrow aspiration and observation of the parasite. under the microscope

A complete cure for leishmaniasis in dogs is not possible, that is, the parasite cannot be eliminated from the body. Current treatments are diverse and seek to reduce the number of parasites in the body and thus improve symptoms and prevent relapses.

Prevention: How to avoid leishmaniasis in dogs
Prevention is very important since it allows us to greatly reduce the chances of our animals becoming infected. There are currently several prevention methods:

Methods to avoid the bite of the sandfly: using collars and pipettes that must be changed periodically.
Methods that stimulate the animal’s immune system:
Vaccinations: they must always be administered in dogs free of the disease. They do not protect 100%, but they do reduce the chances of contracting the disease.
There are specific substances that stimulate a specific type of immunity in the dog, favoring the body’s fight against the disease.
In any case, it is important to go to the veterinarian to advise us which preventive method is the most effective in each case and to carry out a periodic check-up of the state of health of our animal.

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HEALTH

Leishmaniosis: symptoms, treatment and prevention 2022

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What is?

Although people often confuse its name and call it “leishmaniasis”, its correct name is leishmaniasis. It is a disease caused by a parasite of the genus Leishmania. It affects man and many animals, including dogs, since it is a zoonosis, that is, it has passed from an animal to a human.

How is it transmitted?

Leishmaniasis is transmitted through the bite of an infected mosquito called a sandfly.

Unlike most common mosquitoes, this mosquito is extremely small, it is not easy to see and not easy to hear, since it does not make the typical buzzing sound when flying. Only the female’s bite, which needs blood to develop the eggs. The males feed on sugars and plants.

Where is there?

This disease is distributed worldwide and mainly affects countries in Central America, South America, Asia, and the Mediterranean basin.

The sandfly requires special climatic conditions for its survival: moderate humidity, temperature between 15 and 20ºC, protection from direct sunlight, and access to organic matter. For these reasons, the greatest presence of sandflies, and therefore the greatest risk of infection, is in the hottest seasons and normally between sunset and sunrise.

Who discovered?

Leishmaniosis is a disease of which antecedents can be found in ancient times. There are descriptions of cutaneous leishmaniasis as early as 650 BC in ancient Babylon. Avicenna also described it in the 10th century. During the Spanish colonization of America in the 15th and 16th centuries, the disease was also described.

Throughout history,, it has been called by various names until 1903, when Leishman and Donovan, separately, described the protozoan now known as Leishmania Donovan, in the spleen tissue of patients in India with severe disease and would be called visceral leishmaniasis.

Symptoms

The canine species is the main one affected by this disease, so its treatment and control are fundamental elements for public health. The symptoms that can appear are highly variable and the severity of the lesions depends on several factors related to the mosquito, the dog’s immune system, and its genetics (not all breeds are equally susceptible), they also depend on the parasite,, and if there are other Coincident diseases… In any case, it should be noted that normally the symptoms do not all appear at the same time. These are:

  • General disorders such as weight loss, decay, enlarged lymph nodes, muscle atrophy, nosebleeds, excessive nail growth, the appearance of aging on the face…
  • Skin lesions: hair loss around the eyes, mouth,, and muzzle, giving an appearance known as a “clown face”, ulcers, irritations…
  • Kidney lesions can lead to kidney failure.
  • Joint injuries can cause lameness.
  • Eye injuries: conjunctivitis, corneal lesions…

Diagnosis

First of all, it is based on the symptoms, which can lead the veterinarian to suspect the disease, but the definitive diagnosis can only be made through laboratory tests, serology tests, or bone marrow aspiration and observation of the parasite. under the microscope

Treatment

A complete cure for leishmaniasis in dogs is not possible, that is,  the parasite cannot be eliminated from the body. Current treatments are diverse and seek to reduce the number of parasites in the body and thus improve symptoms and prevent relapses.

The importance of the treatment is capital and it is intended to help the animal to fight the disease itself, alleviating clinical signs and avoiding complications. It is very important to detect the disease early, as this can improve its prognosis thanks to monitoring and rapid treatment of the first symptoms.

But ultimately, to this day, leishmaniosis cannot be cured with any medication.

How to prevent it

Prevention is very important since it allows us to greatly reduce the chances of our animals becoming infected. There are currently several prevention methods:

  • Methods to avoid the bite of the sandfly: using collars and pipettes that must be changed periodically.
  • Methods that stimulate the animal’s immune system:
    • Vaccinations: they must always be administered in dogs free of the disease. They do not protect 100%, but they do reduce the chances of contracting the disease.
    • There are specific substances that stimulate a specific type of immunity in the dog, favoring the body’s fight against the disease.

In any case,  it is important to go to the veterinarian to advise us which preventive method is the most effective in each case and to carry out a periodic check-up of the state of health of our animal.

Always following medical advice, we remind you that at Mercadona you can find a wide range of food adapted to the age and size of your pet, as well as complete and complementary foods. The  COMPY brand offers balanced products, developed by veterinarians specialized in nutrition, which comply with all quality and food safety guarantees.

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